set.seed(1)
required_packages <- c("tidyverse", "magrittr", "DBI", "bigrquery", "arrow","glue", "vroom","janitor", "gt", "ggwordcloud", "readxl", "ggthemes", "hrbrthemes", "extrafont", "plotly", "scales", "stringr", "gganimate", "here", "tidytext", "sentimentr", "scales", "DT", "here", "sm", "mblm", "glue", "fs", "knitr", "rmdformats", "janitor", "urltools", "colorspace", "pdftools", "showtext", "pander")
for(i in required_packages) { 
  if(!require(i, character.only = T)) {
    #  if package is not existing, install then load the package
    install.packages(i, dependencies = T)
  require(i, character.only = T)
  }
}
panderOptions('table.alignment.default', "left")
## quality of png's
dpi <- 750
## theme updates; please adjust to client´s website
#theme_set(ggthemes::theme_clean(base_size = 15))
theme_set(ggthemes::theme_clean(base_size = 15, base_family = "Montserrat"))
theme_update(plot.margin = margin(30, 30, 30, 30),
             plot.background = element_rect(color = "white",
                                            fill = "white"),
             plot.title = element_text(size = 20,
                                       face = "bold",
                                       lineheight = 1.05,
                                       hjust = .5,
                                       margin = margin(10, 0, 25, 0)),
             plot.title.position = "plot",
             plot.caption = element_text(color = "grey40",
                                         size = 9,
                                         margin = margin(20, 0, -20, 0)),
             plot.caption.position = "plot",
             axis.line.x = element_line(color = "black",
                                        size = .8),
             axis.line.y = element_line(color = "black",
                                        size = .8),
             axis.title.x = element_text(size = 16,
                                         face = "bold",
                                         margin = margin(t = 20)),
             axis.title.y = element_text(size = 16,
                                         face = "bold",
                                         margin = margin(r = 20)),
             axis.text = element_text(size = 11,
                                      color = "black",
                                      face = "bold"),
             axis.text.x = element_text(margin = margin(t = 10)),
             axis.text.y = element_text(margin = margin(r = 10)),
             axis.ticks = element_blank(),
             panel.grid.major.x = element_line(size = .6,
                                               color = "#eaeaea",
                                               linetype = "solid"),
             panel.grid.major.y = element_line(size = .6,
                                               color = "#eaeaea",
                                               linetype = "solid"),
             panel.grid.minor.x = element_line(size = .6,
                                               color = "#eaeaea",
                                               linetype = "solid"),
             panel.grid.minor.y = element_blank(),
             panel.spacing.x = unit(4, "lines"),
             panel.spacing.y = unit(2, "lines"),
             legend.position = "top",
             legend.title = element_text(family = "Montserrat",
                                         color = "black",
                                         size = 14,
                                         margin = margin(5, 0, 5, 0)),
             legend.text = element_text(family = "Montserrat",
                                        color = "black",
                                        size = 11,
                                        margin = margin(4.5, 4.5, 4.5, 4.5)),
             legend.background = element_rect(fill = NA,
                                              color = NA),
             legend.key = element_rect(color = NA, fill = NA),
             #legend.key.width = unit(5, "lines"),
             #legend.spacing.x = unit(.05, "pt"),
             #legend.spacing.y = unit(.55, "pt"),
             #legend.margin = margin(0, 0, 10, 0),
             strip.text = element_text(face = "bold",
                                       margin = margin(b = 10)))
## theme settings for flipped plots
theme_flip <-
  theme(panel.grid.minor.x = element_blank(),
        panel.grid.minor.y = element_line(size = .6,
                                          color = "#eaeaea"))
## theme settings for maps
theme_map <- 
  theme_void(base_family = "Montserrat") +
  theme(legend.direction = "horizontal",
        legend.box = "horizontal",
        legend.margin = margin(10, 10, 10, 10),
        legend.title = element_text(size = 17, 
                                    face = "bold"),
        legend.text = element_text(color = "grey33",
                                   size = 12),
        plot.margin = margin(15, 5, 15, 5),
        plot.title = element_text(face = "bold",
                                  size = 20,
                                  hjust = .5,
                                  margin = margin(30, 0, 10, 0)),
        plot.subtitle = element_text(face = "bold",
                                     color = "grey33",
                                     size = 17,
                                     hjust = .5,
                                     margin = margin(10, 0, -30, 0)),
        plot.caption = element_text(size = 14,
                                    color = "grey33",
                                    hjust = .97,
                                    margin = margin(-30, 0, 0, 0)))
## numeric format for labels
num_format <- scales::format_format(big.mark = ",", small.mark = ",", scientific = F)
## main color backlinko
bl_col <- "#00d188"
bl_dark <- darken(bl_col, .3, space = "HLS")
## colors + labels for interval stripes
int_cols <- c("#bce2d5", "#79d8b6", bl_col, "#009f66", "#006c45", "#003925")
int_perc <- c("100%", "95%", "75%", "50%", "25%", "5%")
## colors for degrees (Bachelors, Massters, Doctorate in reverse order)
cols_degree <- c("#e64500", "#FFCC00", darken(bl_col, .1))
## gradient colors for position
colfunc <- colorRampPalette(c(bl_col, "#bce2d5"))
pos_cols <- colfunc(10)
display_number <- function(n, title){
  tibble(!!sym(title) := format(n, big.mark = ",")) %>% pander()
}
con <- dbConnect(
    bigrquery::bigquery(),
    project = "dataforseo-bigquery",
    billing = "dataforseo-bigquery"
)
sql <- glue("SELECT * FROM `dataforseo-bigquery.dataforseo_data.keyword_data` 
          WHERE location = 2840 
          AND keyword_info_search_volume > 0
          ORDER BY keyword_info_search_volume DESC
          LIMIT 50000")
tb <- bq_project_query("dataforseo-bigquery", sql)
top <- bq_table_download(tb, max_results = 50000)

!!!J: In this version I remove all the entries with zero volume for all stats. I think if we prefer to go by count rather than by volume, this is the best approach.

Basic stats

SELECT COUNT(keyword_info_search_volume) as total_count
FROM `dataforseo-bigquery.dataforseo_data.keyword_data`
WHERE `location` = 2840
AND keyword_info_search_volume > 0
total_count <- sql$total_count
tibble("Total number of searches" = glue("~{format(round(total_count / 1000000))} million")) %>% 
  pander()
Total number of searches
~306 million 
SELECT SUM(COALESCE(keyword_info_search_volume / 10000, 0)) AS total_volume
FROM `dataforseo-bigquery.dataforseo_data.keyword_data`
WHERE location = 2840
# Calculated in a roundabout way to avoid integer overflow
total_volume <- sql$total_volume * 10000
tibble("Total volume of searches" = glue("~{format(round(total_volume / 1000000000))} billion")) %>% 
  pander()
Total volume of searches
~303 billion


This table shows the top 10 searches. They are all spelling errors. As in, they are not really searched, but rather people attempting to go to Youtube or Facebook, but typing it wrong. Oddly they are all attributed as having a search volume of exactly 185 million.

top %>% 
  select(keyword, location, spell, spell_type, keyword_info_search_volume) %>% 
  head(10) %>% 
  gt() %>% 
  tab_options(table.align = "left") %>% 
  tab_header("Top searches")
Top searches
keyword location spell spell_type keyword_info_search_volume
face bak 2840 facebook did_you_mean 185000000
yput 2840 youtube did_you_mean 185000000
xyoutube 2840 youtube showing_results_for 185000000
utub 2840 youtube did_you_mean 185000000
yioutub 2840 youtube showing_results_for 185000000
fa9ebook 2840 facebook showing_results_for 185000000
ioyoutube 2840 youtube showing_results_for 185000000
kn youtube 2840 on did_you_mean 185000000
the only youtube 2840 185000000
youtbe == 2840 youtube did_you_mean 185000000 
SELECT COUNT(*) as missing_count
FROM `dataforseo-bigquery.dataforseo_data.keyword_data`
WHERE `location` = 2840
AND keyword_info_search_volume IS NULL
missing_count <- sql$missing_count
tibble("Missing search volume" = scales::percent(missing_count / total_count, accuracy = 0.001)) %>% pander()
Missing search volume
0.514%

The missing have some searches that are likely high volume. Thus they are truly missing, and not just 0s.

SELECT keyword, keyword_info_search_volume
FROM `dataforseo-bigquery.dataforseo_data.keyword_data`
WHERE `location` = 2840
AND keyword_info_search_volume IS NULL
ORDER BY RAND()
LIMIT 10
sql %>% gt() %>% tab_options(table.align = "left") %>% 
  tab_header("Keywords with missing search volume")
Keywords with missing search volume
keyword keyword_info_search_volume
Gain detergent reviews NA
What is Jacksepticeye's real name NA
The Odyssey Book 5 Summary NA
Best BBQ in Memphis Reddit NA
Fast fashion unsustainable NA
Herbs to lower cholesterol and blood pressure NA
SFC VISAプラチナ NA
Decorative Wire Garland NA
Transmission linkage NA
Minecraft mini games Realms NA 
display_number(total_volume / total_count, "Mean search volume")
Mean search volume
988.6631 
SELECT approx_quantiles(keyword_info_search_volume, 2)[offset(1)] AS median
FROM `dataforseo-bigquery.dataforseo_data.keyword_data`
WHERE location = 2840
AND keyword_info_search_volume > 0
display_number(sql$median, "Median search volume")
Median search volume
10 
SELECT AVG(`keyword_info_cpc`) AS mean_cpc
FROM `dataforseo-bigquery.dataforseo_data.keyword_data`
WHERE `location` = 2840
AND keyword_info_search_volume > 0
display_number(sql$mean_cpc, "Mean CPC")
Mean CPC
0.6069549 
SELECT approx_quantiles(keyword_info_cpc, 2)[offset(1)] AS median_cpc
FROM `dataforseo-bigquery.dataforseo_data.keyword_data`
WHERE location = 2840
AND keyword_info_search_volume > 0
display_number(sql$median_cpc, "Median CPC")
Median CPC
0


Spell types

SELECT spell_type, SUM(keyword_info_search_volume) / 10000 AS `volume`
FROM `dataforseo-bigquery.dataforseo_data.keyword_data`
WHERE location = 2840
GROUP BY spell_type
spell_types <- sql %>% mutate(spell_type = ifelse(spell_type == "", "no_spell_type", spell_type)) %>% 
  mutate(volume = volume / sum(volume)) 
spell_types %>% ggplot(aes(x = reorder(spell_type, volume), y = volume)) +
  geom_bar(stat = "identity", width = 0.8, fill = "turquoise4", color = "black") +
  labs(x = "", y = "", title = "Spell types - by volume") +
  scale_y_continuous(labels = scales::percent)


About half of search volume has a spell type. This is especially driven by misspellings of common domains.

If going by count instead of by volume, almost none of the searches have a spell type:

SELECT spell_type, COUNT(spell_type) as n
FROM `dataforseo-bigquery.dataforseo_data.keyword_data`
WHERE location = 2840
ANd keyword_info_search_volume > 0
GROUP BY spell_type
prop <- 1 - sql %>% filter(spell_type == "") %>% pull(n) / total_count
tibble("Proportion with spell type" = scales::percent(prop, accuracy = 0.001)) %>% pander()
Proportion with spell type
1.389% 
spell_types <- sql %>% filter(spell_type != "")
spell_types %>% mutate(prop = n / sum(n)) %>% 
  ggplot(aes(x = reorder(spell_type, prop), y = prop)) +
  geom_bar(stat = "identity", width = 0.8, fill = "turquoise4", color = "black") +
  labs(x = "", y = "", title = "Spell types - by count") +
  scale_y_continuous(labels = scales::percent)


top %>% group_by(spell) %>% 
  summarise(volume = sum(keyword_info_search_volume)) %>% 
  arrange(desc(volume)) %>% 
  filter(spell != "") %>% 
  mutate(volume = scales::percent(volume / sum(volume), accuracy = 0.1)) %>% 
  head(10) %>% 
  gt() %>% 
  tab_options(table.align = "left") %>% 
  tab_header("Top 10 intended searches that are misspelled")
Top 10 intended searches that are misspelled
spell volume
youtube 35.3%
facebook 8.7%
amazon 7.6%
google 6.3%
weather 2.2%
translate 1.6%
com 1.5%
instagram 1.3%
walmart 1.3%
ebay 1.2%



Questions

question_words <- c("what", "which", "where", "who", "why", "how")
write_questions_volume <- function(){
  questions <- tribble(~question, ~volume)
  for (word in question_words){
    sql <- glue("SELECT sum(keyword_info_search_volume) FROM `dataforseo-bigquery.dataforseo_data.keyword_data`
              WHERE location = 2840 
              AND keyword like '{word} %' ")
    tb <- bq_project_query("dataforseo-bigquery", sql)
    df <- bq_table_download(tb) 
    questions %<>% add_row(question = word, volume = df$f0_)
  }
  write_csv(questions, "../proc_data/questions_volume.csv")
}
#write_questions_volume()
questions <- read_csv("../proc_data/questions_volume.csv")

questions %>% mutate(prop = volume / total_volume) %>% 
  ggplot(aes(x = reorder(question, prop), y = prop)) +
  geom_bar(stat = "identity", fill = "turquoise4", color = "black") +
  scale_y_continuous(labels = scales::percent, limits = c(0, 0.005), expand = c(0,0)) +
  labs(title = "Questions in searches - by volume", x = "", y = "")

write_questions_count <- function(){
  questions <- tribble(~question, ~n)
  for (word in question_words){
    sql <- glue("SELECT COUNT(keyword_info_search_volume) as n
              FROM `dataforseo-bigquery.dataforseo_data.keyword_data`
              WHERE location = 2840
              AND keyword_info_search_volume > 0
              AND keyword like '{word} %' ")
    tb <- bq_project_query("dataforseo-bigquery", sql)
    df <- bq_table_download(tb) 
    questions %<>% add_row(question = word, n = df$n)
  }  
  write_csv(questions, "../proc_data/questions_count.csv")
}
write_questions_count()
questions <- read_csv("../proc_data/questions_count.csv")
questions %>% mutate(prop = n / total_count) %>% 
  ggplot(aes(x = reorder(question, prop), y = prop)) +
  geom_bar(stat = "identity", fill = "turquoise4", color = "black") +
  scale_y_continuous(labels = scales::percent, limits = c(0, 0.025), expand = c(0,0)) +
  labs(title = "Questions in searches - by count", x = "", y = "")

tibble("Total percentage of searches that are questions" = 
         scales::percent(questions %$% sum(n) / total_count, accuracy = 0.001)) %>% 
  pander()
Total percentage of searches that are questions
3.632%


Stopwords

stopword_list <- tibble(stopword = stopwords::stopwords(language = "en")) %>% 
  mutate(stopword = str_remove(stopword, "'")) %>% 
  filter(!(stopword %in% c("shed", "wed", "ill", "hell", "shell")))
get_stopwords_counts <- function(){
  stopwords <- tribble(~stopword, ~n)
    for (word in stopword_list$stopword){
      print(word)
      sql <- glue(
        "SELECT COUNT(keyword_info_search_volume) AS stopword_count
         FROM `dataforseo-bigquery.dataforseo_data.keyword_data`
         WHERE location = 2840 
         AND keyword_info_search_volume > 0
         AND keyword like '% {word} %' OR keyword like '{word} %' OR keyword like '% {word}'")
      tb <- bq_project_query("dataforseo-bigquery", sql)
    
      df <- bq_table_download(tb) 
      stopwords %<>% add_row(stopword = word, n = df$stopword_count)
    }
    
    write_csv(stopwords, "../proc_data/stopwords.csv")
}
#get_stopwords_counts()
stopwords <- read_csv("../proc_data/stopwords.csv")
stopwords %>% mutate(prop = n / total_count) %>%
  arrange(desc(prop)) %>% 
  head(10) %>% 
  ggplot(aes(x = reorder(stopword, prop), y = prop)) +
  geom_bar(stat = "identity", color = "black", fill = "turquoise4", width = 0.7) +
  scale_y_continuous(labels = scales::percent, expand = c(0,0), limits = c(0, 0.085)) +
  labs(x = "", y = "", title = "Searches with specific stopwords") +
  coord_flip()

!!!D: the graph is not that insightful. Please make the wordcloud a bit more readable and visually appealing. Feel to add more than 25 words.

stopwords %>% 
  mutate(stopword = ifelse(stopword == "i", "I", stopword)) %>% 
  arrange(desc(n)) %>% 
  head(25) %>% 
  ggplot(aes(label = stopword, size = n, color = factor(sample.int(10, 25, replace = TRUE)))) +
  geom_text_wordcloud() +
  scale_size_area(max_size = 50) +
  theme_minimal()


Search tails

volume_top <- top %>%  
  add_rownames() %>% 
  mutate(rowname = as.numeric(rowname)) %>% 
  select(rowname, volume = keyword_info_search_volume)
ylab <- c(50, 100, 150, 200)
volume_top %>% 
  filter(rowname < 10000) %>% 
  mutate(cat = case_when(
    rowname < 500 ~ "Top 500",
    rowname < 2000 ~ "Top 2000",
    rowname < 10000 ~ "Top 10000"
  )) %>% 
  mutate(cat = factor(cat, levels = c("Top 500", "Top 2000", "Top 10000"))) %>% 
  head(10500) %>% 
  ggplot(aes(x = rowname, y = volume, fill = cat)) +
  geom_area(alpha = 0.8) +
  scale_y_continuous(
    labels = glue("{ylab} M"),
    breaks = 10^6 * ylab,
    limits = c(0, 200* 10^6), 
    expand = c(0,0)
    ) +
  labs(x = "", title = "Long tail", fill = "") + 
  annotate("text", x = 9800, y = 75*10^6, label = "Remaining 99.9967%") + 
  geom_segment(aes(x = 8900, y = 35*10^6, xend = 11500, yend = 35*10^6),
               arrow = arrow(length = unit(0.5, "cm"))) +
  scale_x_continuous(expand = c(0,0), limits = c(0, 11500)) +
  ggeasy::easy_remove_axes(which = "x", what = "text")

!!!J: Better title


get_count_range <-  function(lower, higher)
{
  sql <- glue(
        "SELECT COUNT(*) AS `count` 
         FROM `dataforseo-bigquery.dataforseo_data.keyword_data`
         WHERE location = 2840 
         AND keyword_info_search_volume >= {lower} 
         AND keyword_info_search_volume <= {higher}")
      tb <- bq_project_query("dataforseo-bigquery", sql)
      bq_table_download(tb)$count
}
df <- tribble(
  ~cat, ~count,
  "0 - 10", get_count_range(0, 10),
  "11- 100", get_count_range(11, 100),
  "101 - 1000", get_count_range(101, 1000),
  "1001 - 10000", get_count_range(1001, 10000),
  "10001 - 100000", get_count_range(10001, "100000"),
  "100001+", get_count_range("100001", "100000000000")) 
df %>% 
  mutate(count = count / sum(count)) %>% 
  ggplot(aes(x = reorder(cat, desc(count)), y = count)) +
  geom_bar(stat = "identity", fill = "turquoise4", color = "black") +
  theme_light() +
  labs(x = "Search phrase length", y = "Percentage of all searches", title = "Long tail") +
  scale_y_continuous(labels = scales::percent, limits = c(0, 1), expand = c(0,0))

!!!J: Better title


Keyword length

write_length_volume <- function()
{
  get_length_volume <-  function(l)
  {
    sql <- glue(
          "SELECT sum(keyword_info_search_volume) / 10000 as `volume`, count(keyword_info_search_volume) as `count`
           FROM `dataforseo-bigquery.dataforseo_data.keyword_data`
           WHERE location = 2840
           AND keyword_info_search_volume IS NOT NULL
           AND LENGTH(keyword) = {l}")
        tb <- bq_project_query("dataforseo-bigquery", sql)
        bq_table_download(tb) %>% mutate(length = l, volume = volume * 10000)
  }
  
  df <- map_df(1:50, get_length_volume)  
  write_csv(df, "../proc_data/keyword_length_volume.csv")
}
df <- read_csv("../proc_data/keyword_length_volume.csv")
df %>% mutate(prop = volume / sum(volume)) %>% 
  ggplot(aes(x = length, y = prop)) +
  geom_line(color = "turquoise4", size = 1) + geom_point(color = "turquoise4") +
  theme_light() +
  labs(x = "Keyword length", y = "Total search volume", title = "Search volume by keyword length") +
  scale_y_continuous(labels = scales::percent)

The most searched queries have length 6-9 characters, and falls continuously for search queries longer or shorter than that.


Keyword_info categories

pservices <- read_csv("../raw_data/productsservices.csv") %>% 
  clean_names() %>% rename(c1 = criterion_id) %>% select(-category) %>% 
  separate(c1, sep =",\"", into = c("id", "category")) %>% 
  mutate(category = substr(category, 2, nchar(category) -1)) %>% 
  separate(category, sep = "/", into = c("cat1", "cat2", "cat3", "cat4", "cat5", "cat6", "cat7", "cat8"))
toplevel <- pservices %>% filter(is.na(cat2))
write_categories <- function()
{
  get_category_volume <-  function(id){
    sql <- glue(
      "SELECT SUM(keyword_info_search_volume) / 10000 AS `search_volume`, AVG(keyword_info_cpc) AS `cpc`, COUNT(*) AS `count`
       FROM `dataforseo-bigquery.dataforseo_data.keyword_data`
       WHERE location = 2840 
       AND keyword_info_categories like '%{id}%' ")
    tb <- bq_project_query("dataforseo-bigquery", sql)
    bq_table_download(tb) %>% mutate(id = id)
  }
  df <- map_df(toplevel$id, get_category_volume)  
  
  df %>% mutate(search_volume = search_volume * 10000,
                mean_volume = search_volume / count
                ) %>% 
    left_join(toplevel %>% select(id, cat1), by = "id") %>% 
    write_csv("../proc_data/categories_averages.csv")
}
df <- read_csv("../proc_data/categories_averages.csv")
df %>% 
  ggplot(aes(x = fct_rev(cat1), y = mean_volume)) +
  geom_bar(stat = "identity", fill = "turquoise4", color = "black", width = 0.8) +
  theme_light() +
  coord_flip() +
  scale_y_continuous(limits = c(0, 9000), expand = c(0,0)) +
  labs(x = "", y = "", title = "Search volume mean by category")

!!!D: I would be curious to see the same graph with median. Wouldn´t it be better to use median given the skewed data set?

!!!J: I am skeptical for using the median, since it is brought far down by a large number of searches with low volume, even when we exclude 0 volume searches. Remember, the median cpc overall was 0. But you are right that it is an issue with the skewed data set.

Median:

write_categories_medians <- function()
{
  get_category_median <-  function(id){
    sql <- glue(
      "SELECT approx_quantiles(keyword_info_search_volume, 2)[offset(1)] AS median_volume, approx_quantiles(keyword_info_cpc, 2)[offset(1)] AS median_cpc
       FROM `dataforseo-bigquery.dataforseo_data.keyword_data`
       WHERE location = 2840 
       AND keyword_info_search_volume > 0
       AND keyword_info_categories like '%{id}%' ")
    tb <- bq_project_query("dataforseo-bigquery", sql)
    bq_table_download(tb) %>% mutate(id = id)
  }
  df <- map_df(toplevel$id, get_category_median)  
  
  df %>% left_join(toplevel %>% select(id, cat1), by = "id") %>% 
    write_csv("../proc_data/categories_medians.csv")
}
#write_categories_medians()
df <- read_csv("../proc_data/categories_medians.csv")


df %>% 
  ggplot(aes(x = fct_rev(cat1), y = median_cpc)) +
  geom_bar(stat = "identity", fill = "turquoise4", color = "black", width = 0.8) +
  theme_light() +
  coord_flip() +
  scale_y_continuous(limits = c(0, 2), expand = c(0,0)) +
  labs(x = "", y = "", title = "CPC median by category")


Keyword type

transactional_words <- c("apply", "buy", "coupons", "clearance", "deals", "discount",
                         "download", "for sale", "order", "purchase", "reserve",
                         "schedule appointment", "special")

informational_words <- c("how do", "how does", "how can i", "what is", "what are", "ways to", "guide", 
                         "how to", "tutorial", "best", "cheap", "alternatives", "compare", "improve")

navigational_words <- c("location of", "near me", "features of", "cost of", "hours of", "directions to",
                        "reviews", "free shipping", "prices", "testimonials")

get_keyword_counts <- function(type, wordlist){
  words <- tribble(~keyword, ~n)
  for (word in wordlist){
    print(word)
    sql <- glue(
      "SELECT COUNT(keyword_info_search_volume) AS count
       FROM `dataforseo-bigquery.dataforseo_data.keyword_data`
       WHERE location = 2840 
       AND keyword_info_search_volume > 0
       AND keyword like '% {word} %' OR keyword like '{word} %' OR keyword like '% {word}'")
    tb <- bq_project_query("dataforseo-bigquery", sql)
  
    df <- bq_table_download(tb) 
    words %<>% add_row(keyword = word, n = df$count)
  }
  write_csv(words %>% mutate(type = type), glue("../proc_data/{type}_words.csv"))
}


#get_keyword_counts("transactional", transactional_words)
#get_keyword_counts("informational", informational_words)
#get_keyword_counts("navigational", navigational_words)

df <- bind_rows(
  read_csv("../proc_data/transactional_words.csv"),
  read_csv("../proc_data/informational_words.csv"),
  read_csv("../proc_data/navigational_words.csv")
)

df %>% group_by(type) %>% 
  summarise(prop = sum(n) / total_count) %>% 
  ggplot(aes(x = type, y = prop)) +
  geom_bar(stat = "identity", width = 0.8, fill = "turquoise4", color = "black") +
  scale_y_continuous(labels = scales::percent, limits = c(0, 0.13), expand = c(0,0)) +
  labs("Keyword type", y = "", x = "")